Why image optimization is so necessary.
Any page of the site is a certain amount of information that is downloaded to the user's device before being displayed in the usual form in the browser. The page consists of html code, various technical files (usually they occupy a small amount) and of course from images, they constitute the lion's share of the data that makes up the web page of the site. If these images take up a lot of space on the site, then the user on the disk also has a corresponding page on the website for a long time.
This means that the optimization of images on the site is an important step to increase the speed of loading the site, increasing the behavioral factor, because every extra second when loading the site is a loss of a certain percentage of the audience or a loss of conversion. The download speed of the site is measured by search engines, slowing down the issue of slow sites. Thus, with slow loading of your site, you lose doubly.
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